Upside-Down Ads Reveal The Subtlety Of Depression
Singapore-based suicide prevention organisation Samaritans of Singapore recently ran a series of ads which cleverly uses ambigrams to highlight the difficulty in understanding and identifying depression. The print ads feature images showing a positive message.
However, when the ad is inverted, a sadder, more depressing message is revealed.
The advertisement’s tagline “The signs are there if you read them” is printed upside-down so that readers will know to flip the ads over.
It also reinforces the message that it is easy to miss the warning signs of depression.
most private thing im willing to admit: im not good at estimating how much pasta is enough for one person
there’s a tool for that
I’m sorry, does that scale progress from a child to a HORSE?
And I understand. I understand why people hold hands: I’d always thought it was about possessiveness, saying ‘This is mine’. But it’s about maintaining contact. It is about speaking without words. It is about “I want you with me” and “don’t go”.
— Keaton Henson (via dieworten)
My followers are all so attractive wtf
By ELVIS MITCHELL
Photography CRAIG MCDEAN
Gheezus, he’s so beautiful w/ that beard. He’s pretty anyway, but he’s goddamn dreamy in these pics.